Start with the work, not the page count
Ten pages using one template can require less development than three pages with complex interactions or integrations. List the unique templates: homepage, service, product, article and enquiry. Then identify what each must do. A brochure site, a store and a customer portal should not be compared as though they were the same purchase.
Separate one-time and recurring costs
Design, development, initial content migration and launch checks are usually project work. Domain renewals, hosting, mailbox subscriptions, paid extensions and maintenance continue. Ask which services are owned in your business account and whether prices include applicable taxes. This guide does not provide a universal price because the scope and supplier terms determine the actual quote.
Content readiness changes effort
Approved text, product information and usable images reduce uncertainty. If content must be researched, written, translated or photographed, name that work in the proposal. For a redesign, include URL mapping and redirects. Ask who checks migrated content rather than assuming every old page will be copied correctly.
Compare proposals using the same acceptance checks
Ask each supplier how they will demonstrate responsive layouts, accessible navigation, working forms and correct indexing settings. Request a handover list covering accounts, source code, training and support. A cheaper proposal may simply exclude work you still need; a more expensive one should explain the additional value in concrete deliverables.
Prepare a brief that supports a useful estimate
Share the business goal, current site, required templates, integrations and desired date. Distinguish must-have requirements from later ideas. Ask for assumptions and exclusions in writing, including revision rounds and the process for changes. Agree milestones tied to reviewable work so you can assess progress before launch.
Your practical checklist
- Unique page templates and functionality
- Content creation and migration responsibilities
- Hosting, licences, email and renewal costs
- Testing and launch acceptance criteria
- Account and source ownership
- Revision rounds, exclusions and ongoing support
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